−8 pts
Shoppers must log in before they can browse.
43% of first sessions end on the login screen, before a single product is seen.
The fixLet shoppers browse as guests, and ask them to log in at checkout or when they save a wishlist.
NewMeet Bertie, the AI agent that writes, schedules and proves every push
Your app’s growth team, in one workspace
Oros diagnoses what’s holding your app back, plans the fix, ships the pushes and shows you exactly what it earned — without hiring a mobile team.
Free forever planNo credit cardLive in about 20 minutes
- Sends through your own Firebase
- No passwords or key files
- You approve every push
Good morning, Meera
App revenue$57.8K+12.4%
Repeat purchase31%+4.1 pts
Push CTR6.8%+1.9 pts
Audit score823 fixes left
Revenue from app vs. last period
Next best actions
Win back 30-day lapsed buyersHigh
Fix 2 screenshots in Play listingMed
Price-drop alert for wishlistsMed
Diwali sale calendar is readyDone
01The problem
Your app is your best channel. Most brands still run it on guesswork.
Four problems we hear from almost every brand, and the one place that now solves them together.
WITHOUT OROSWITH OROS
You don’t know what’s actually broken in the app.
→A scored audit that ranks every issue by revenue impact.
Pushes go out on gut feel, and most get ignored.
→Bertie, an AI agent that writes, targets and times each message for you.
Every customer gets the same message.
→Segments built from what people browse, buy and abandon.
Nobody can say what the app earned this month.
→Plain-English reports that tie revenue back to each action.
02The App Success Journey
One workspace, from first audit to every push
Every screen in Oros sits in one of five stages, so your team always knows where you are and what comes next.
01
Plan
Know exactly what to do, and why.
02
Grow
Do it, without the busywork.
03
Measure
See what’s working, in plain English.
04
Learn
Borrow what already works for app-led brands.
05
Share
Show progress to leadership.
03A sample audit
Know exactly what to do, and why
Click through a sample audit of Hearth & Pine, a demo store. Every finding shows the points it costs, the evidence behind it and the exact fix.
SAMPLE AUDIT · HEARTH & PINE82 out of 1004 fixes worth 18 points
Passed
Push opt-in is asked at the right moment.
The prompt appears after the first add-to-cart, not on first launch, so people know why they would want it.
The fixKeep it, and re-check after each app update.
−6 pts
No abandoned-cart push is in place.
Cart abandoners are the warmest audience the app has, and today they hear nothing.
The fixTurn on a cart-recovery journey: one push 45 minutes after, then stop the moment they buy.
Passed
Three pushes a week, inside the healthy range.
Enough to stay top of mind without training people to ignore you.
The fixHold this cadence and add pushes only for sale moments.
−3 pts
Play Store screenshots are two seasons old.
Shoppers judge the app by the first three screenshots, and these still show spring products.
The fixRefresh the first three with this season’s best sellers and one clear benefit line each.
Passed
4.4 stars on Google Play from 312 reviews.
A strong rating keeps install conversion up on the listing page.
The fixKeep the in-app review prompt after a delivered order.
−1 pt
Push links open the home screen, not the product.
Every extra step between the tap and the product loses shoppers.
The fixPoint every push at its product or collection page.
Passed
Universal links are verified on iOS and Android.
Links from email and the web open straight in the app.
The fixNothing to do.
1 / 2
Get my free app audit →
- Sends through your own Firebase
- No passwords or key files
- You approve every push
04Meet Bertie
Your AI agent for pushes that people actually tap
It drafts, targets and schedules. You approve with one click — or let it run inside the guardrails you set.
PUSH STUDIO · WITH BERTIEOne push, start to finishWrite, target, time, approve, prove
Drafts
Three on-brand drafts from a one-line brief.
Each option comes with a predicted tap rate, a lock-screen preview and character counts.
What Bertie doesWrites in your voice and tests variants before anything ships.
Brand voice
Sounds like you, not like a template.
Tone, words to use and avoid, and emoji habits, kept in one voice profile your team can edit.
What Bertie doesLearns your voice from your website and past pushes.
Audiences
Audiences that build themselves.
Built from what people browse, buy and abandon, and refreshed every hour.
What Bertie doesPicks the audience most likely to act on each push.
Rules
No push to someone who just bought.
Exclusions keep messages relevant and stop the same person hearing from you twice in a day.
What Bertie doesApplies your exclusions before every send.
Best hour
Sent when each customer usually opens.
This store’s shoppers open most between 7 and 9 PM, but each person gets their own best moment.
What Bertie doesTimes every push per customer, not one blast for everyone.
Guardrails
Quiet hours and caps, built in.
Nobody gets a push at 2 AM, and nobody gets five in a day.
What Bertie doesHolds sends inside the limits you set.
Review
Nothing goes out until your team says so.
Drafts wait in one queue with a preview, the audience and the send time.
What Bertie doesApprove with one click, or let Bertie run inside your guardrails.
Checks
Every draft is checked before you see it.
Invented discounts, off-brand words and over-long copy are caught before review.
What Bertie doesRuns brand and offer checks on every draft.
Revenue
Know exactly which pushes make money.
Orders and revenue are traced to each push within 24 hours of a tap.
What Bertie doesReports revenue per push and per campaign, in plain English.
Experiments
Let the better message win.
A subject-line test on 12,000 recipients: the winner nearly doubled the tap rate.
What Bertie doesShips the winning variant to everyone else.
1 / 2
Try Bertie
Draft a push in two clicks
Audience
Tone
7:40
Tuesday, 20 October
YOUR STOREnow
Pick a tone and draft
Bertie writes, targets and times it for each customer.
05Outcomes
What the first 90 days could look like
18%
lift in repeat purchase rate from lifecycle pushes.
12%
more of total revenue coming through the app.
10hrs
a week back for your team, once Bertie runs the calendar.
Illustrative ranges. Your audit will estimate figures for your own app.
Control
Built on your own Firebase. You stay in control.
Oros works inside the accounts you already own, with access you can remove at any time.
Your Firebase
Messages send from your own project. Nothing is re-platformed.
Your data
Customer data stays in your stack; we read only what we need.
Your approval
Nothing goes out without the guardrails you set.
Your stack
Works with Klaviyo, Firebase and the tools you already use.
06Pricing
Start free. Grow when you’re ready.
Every plan starts with the full audit. Upgrade when the plan pays for itself.
Free
See where you stand.
$0forever
Start free
- Full app audit & score
- 90-day growth plan
- Monthly health report
Growth Most chosen
Bertie runs your pushes.
$299/ month
Book a setup call
- Everything in Free
- Bertie, the AI push agent, and the calendar
- Segments & cart recovery
- Revenue attribution
Scale
For multi-brand teams.
$999/ month
Talk to us
- Everything in Growth
- Unlimited brands & seats
- Experiments & holdouts
- A dedicated growth lead
Do I need to rebuild my app to use Oros?
No. Oros connects to the app you already have and sends through your own Firebase project.
How long does setup take?
About 20 minutes: connect your store, connect Firebase, review the audit, approve your first campaign.
Will Bertie send anything without my approval?
Only if you turn that on. By default every message waits for one-click approval, inside guardrails you set.
What does the free audit include?
A scored check-up of your app, store listing and engagement, with every issue ranked by revenue impact.
How do you measure revenue impact?
Each push and journey is tied to downstream sessions and orders, with optional holdout groups on Scale.
Can I cancel anytime?
Yes. Plans are month to month, and the Free plan stays free.
Start with a free audit of your app
See your score, the three fixes worth the most, and a 90-day plan — in about 20 minutes.